From Awareness to Full Classrooms — Scaling Dutch Language Courses Across the Netherlands
The Challenge
Taalthuis is one of the leading Dutch language schools for expats and internationals in the Netherlands, with classes offered across major cities — from Amsterdam and Haarlem to Utrecht, Leiden, and The Hague.
When we first started working together, their challenge was clear:
consistent student enrollment across multiple locations, in a market full of competing language schools.
Each season, new groups needed to be filled — and campaigns had to attract the right mix of students: motivated, international, and ready to commit.
The Strategy
Our partnership with Taalthuis spanned several years — and grew into a full-funnel acquisition system.
From the first test campaigns to nationwide visibility, we focused on long-term performance and brand growth, not just short-term bookings.
1. Data-Driven Foundation
We built a solid Google Ads structure from the ground up — with local campaigns for each city, dynamic ad groups for course types (Beginner, Intermediate, Intensive, Online), and conversion tracking on every form and call-to-action.
Each campaign was designed to answer one question:
“Who’s looking for a Dutch course right now — and where?”
2. Smart Geo-Targeting
We segmented campaigns by city and radius around Taalthuis locations, ensuring each euro was spent on people who could actually attend a course nearby.
This local precision helped us capture high-intent searchers and reduce wasted spend.
3. Social Media Amplification
Parallel to Google Ads, we ran targeted Facebook and Instagram campaigns to reach expats, international professionals, and newcomers — using visuals and copy that reflected real student stories, inclusivity, and community.
We tested ad formats and creative angles:
- Course start reminders (“New groups starting soon in Utrecht & Haarlem!”)
- Testimonials and success stories
- Expat lifestyle visuals showing connection, fun, and learning
4. Always-On Optimization
Our ongoing work included:
- Seasonal ad adjustments (spring/summer/winter course cycles)
- Keyword expansion and negative keyword refinements
- Retargeting campaigns for website visitors and past students
- Landing page A/B testing to simplify the signup flow
The Results
Over several years of collaboration, Taalthuis grew into one of the most recognized Dutch language schools for internationals — both online and offline.
- Consistently full course groups across major cities
- Steady increase in leads and enrollments year over year
- Strong ROI from Google and Meta ads with predictable cost per signup
- Expanded digital presence nationwide, improving brand visibility and trust
- Long-term partnership built on clear communication and data-driven growth
In short: every semester, the goal was simple — fill the classrooms.
And we did. Every time.
The Takeaway
Growth doesn’t come from one campaign — it comes from consistency.
By combining precise targeting, smart creative, and long-term optimization, Taalthuis turned marketing into a reliable enrollment engine — and filled courses season after season.
Services
Google Ads Strategy & Management
Facebook & Instagram Advertising
Conversion Tracking & Analytics
Campaign Optimization & Scaling