Evoqia, a leading provider of no-code CRM solutions in the Benelux region, partnered with us to introduce the Creatio CRM system to the Netherlands, Belgium, and Luxembourg markets. The objective was to generate high-quality leads from prominent companies, establishing a strong foothold for Creatio CRM in these regions.
Entering competitive markets with a new CRM solution required Evoqia to quickly capture the attention of key decision-makers within large enterprises. The goal was to generate a substantial number of qualified leads within a short timeframe, focusing on the beverage and institutional sectors in the Netherlands and Belgium.

The Strategy

To achieve this, we implemented a targeted Meta Ads campaigns focusing on Facebook and Instagram platforms, and
LinkedIn lead generation campaigns. Our approach included:

• Audience Segmentation: We identified key decision-makers within large beverage and
  institutional companies across the Netherlands and Belgium, tailoring our ads to resonate with their specific
  needs and challenges.
• Compelling Ad Creatives: Developed engaging visuals and messaging that highlighted the unique
  benefits of the Creatio CRM system, emphasizing its no-code capabilities and adaptability to various business
  processes.
• Performance Monitoring: Continuously tracked ad performance metrics to optimize targeting,
  ensuring maximum reach and engagement within the desired audience segments.

The Results

Within the first month, our Meta Ads campaign successfully generated 34 high-quality leads, including some of the largest companies in the beverage and institutional sectors in the Netherlands and Belgium. This initial success established a solid foundation for Evoqia’s introduction of the Creatio CRM system in the Benelux market.

What This Means

Through strategic audience segmentation and targeted advertising, Evoqia effectively penetrated key industries, positioning the Creatio CRM system as a valuable solution for large enterprises in the region. This case study demonstrates the impact of tailored digital marketing strategies in achieving rapid market entry and lead generation.

Ready to transform your business processes with a no-code CRM solution? Discover how Evoqia and Creatio can help you achieve your goals.

The post Evoqia Creatio CRM appeared first on Expansion4YOU.

KAPP, a leader in industrial and marine solutions, required a complete digital transformation to strengthen its market presence in Iceland and globally. The goal was to establish a robust digital presence, generate leads, and support the launch of multiple innovative products, including the Slurry Ice Machine Mini for small boats in Norway and other industrial solutions targeting both local and international markets. This involved rethinking their entire digital marketing strategy and aligning it with their growth objectives.

The Strategy

A comprehensive digital marketing strategy was developed and implemented to address these needs, with a focus on
enhancing KAPP’s online presence and supporting their diverse product range:

• Digital Presence Overhaul:
  • Conducted a full review of KAPP’s existing online presence and identified key areas for improvement.
  • Designed and launched a unified international and local website, with localized content and SEO
    optimization for Iceland and key international markets.
• Social Media Strategy:
  • Established social media profiles on Meta (Facebook & Instagram) and LinkedIn,
    creating tailored content for each platform to engage different target audiences.
  • Designed a content calendar to showcase KAPP’s entire product range, including videos, case studies, and
    product benefits, to drive awareness and engagement.
• Search Engine Optimization (SEO) and Advertising (SEA):
  • Implemented SEO strategies to improve organic search rankings for key products and services in Iceland and
    globally.
  • Launched Google Ads campaigns targeting decision-makers searching for KAPP’s industrial and marine products.
  • Developed LinkedIn Ads campaigns to engage B2B audiences, including professionals in the maritime,
    industrial, and fishing sectors.
• Product-Specific Marketing:
  • Slurry Ice Machine Mini for Small Boats in Norway:
    • Developed a focused launch strategy emphasizing the machine’s innovative design and suitability for
      small-scale fishing operations.
    • Promoted the product through targeted digital ads, social media campaigns, and content marketing,
      reaching fishing businesses and maritime professionals.
  • Industrial Cooling Solutions:
    • Created marketing campaigns highlighting energy efficiency, reliability, and adaptability for various
      industrial needs.
    • Focused on LinkedIn and Google Ads to reach facilities managers and industrial engineers.
  • Customized Refrigeration Systems:
    • Developed product-specific content showcasing KAPP’s ability to design bespoke refrigeration systems for
      different industries, including food processing and logistics.
• Lead Nurturing and Sales Support:
  • Collaborated with the sales department to ensure that leads generated through digital campaigns were
    seamlessly integrated into the sales funnel.
  • Implemented email marketing campaigns to nurture leads and keep potential customers engaged with product
    updates and success stories.

The Results

• Enhanced Digital Presence: The launch of a new international and localized website improved
  user experience, search visibility, and engagement.
• Increased Lead Generation: Google Ads, LinkedIn, and Meta campaigns resulted in a significant
  increase in qualified leads, many of which converted into sales for products like the Slurry Ice Machine Mini
  and other industrial solutions.
• Successful Product Launches: The Slurry Ice Machine Mini gained widespread attention in Norway,
  while other products saw increased interest and inquiries across Iceland and international markets.
• Stronger Social Media Impact: New profiles on Meta and LinkedIn attracted substantial
  engagement, raising awareness for KAPP’s product range and industry expertise.

What This Means

KAPP’s digital transformation successfully aligned its marketing efforts with its business goals, enabling it
to reach new markets, generate leads, and drive sales across its product portfolio. By integrating website
optimization, SEO, SEA, and social media marketing, KAPP strengthened its position as an innovative leader in
industrial and marine solutions.

The post KAPP appeared first on Expansion4YOU.